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Air Jordan 1

jordan-brand-to-release-og-air-jordan-1-retro-high-white-varsity-red-black-1

Michael Jordan took flight during his college days in models from Adidas but once he made it to the pros he needed his own set of wings which gave birth to the Air Jordan 1. The AJ1 made its debut in 1985 and helped MJ sore to new heights of greatness. Lacing up the first model His Airness went on to become the Rookie of the Year, make the All-Star team and take the Bulls to the post-season. Some forget, but the Air Jordan 1 was actually banned by the league for its heavy use of colors which wasn’t up to par with the NBA’s dress code. Nike immediately took advantage of this and twisted it into a marketing campaign that portrayed the shoe as being so dominant that it was illegal. This shoe was the birth of today’s largest basketball shoe manufacturer and seller that is known as Jordan Brand.

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